Neverstop
During his time at Neverstop, Whitney headed up many successful projects as a lead producer. He views all the work he did there as cultural engineer, changing the culture as we see it from the inside out. Just a few examples of these projects are listed below.
Nike Presto
Nike engaged Neverstop to execute the launch of their Nike Presto brand revolving around the theme of movement, with a series of targeted influencer based street initiatives, in what was later credited as one of the first ever 360 degree experiential campaigns to hit the streets in such a vast and expansive manner. The Presto "Crashout Windows" in Miami, NY and LA featured live street-side vignettes of sport-inspired bedrooms complete with actors inside, and were real-life reenactments of the Presto print campaign. The "Crashout Windows" took place in vacant storefronts throughout each city, captivating the attention and curiosity of consumers walking through the heavily trafficked streets. In New York, an acrobatic group known as the Beale Street Flippersperformed along side live art installations at Paragon Sports Shops throughout the city. The whole initiative was initially seeded with building projections of French "parkour" athletes, with the use of the first ever mobile projection van, which was engineered and created by Neverstop.
MSN Music
In an effort to raise visibility and showcase the functionality of its online music service, MSN and its hardware partners engaged Neverstop to design and create a space at theSxSW music festival.
Nike Ole
Nike wished to create a splash in their urban and Hispanic markets for the release of their new Total-90 soccer ball and clothing line.
IKEA San Fran
Neverstop successfully executed the brilliant Crispin Porter+Bogusky IKEA "Steal Me" initiative in San Francisco. The 2003 summer campaign coincided with the opening of the Palo Alto IKEA store.